Petit Miracles Founder Elisicia Moore developed a new concept to create a beautifully interior designed retail and community space within West 12 Shopping Centre, and invite local entrepreneurs to become members and sell their products from the space.
I worked in collaboration with Elisicia to develop the new sub brand name, logo and look and feel which was co-designed with Robin from Pepperfish Creative Design Studio.
This project presented many challenges both online and offline, it required sophisticated communications that could educate our audience about the new concept and entice them to visit. We also had to target entrepreneurs and present the kiosk offer in a concise and clear way.
The shop itself required signage and bespoke floor covering all of which I researched, sought out quotes and designs. So many elements of this project had never been done before, it was very bespoke and yet had to be completed on a very discrete budget due to it being run by a small independent charity which had received some funding to start this up.