Video for Good

9th August 2017

In June 2015 I started the Charity Meetup; I saw a need for an event which supported charities to network together in a practical way as well as sharing skills. I am proud to say that our next meetup will mark our two year anniversary and will be the 10th event, to celebrate, I wanted to organise a special celebration.

I believe that video is one of the most underutilised forms of communication by the charity sector.

“People have devices that can play videos with them at all times… [and] are engaging in 100% more information year-over-year before they make a buying decision.” – Joe Pulizzi

Video is something we need to weave into our strategy and every element of our work, including communicating internally and externally.

Professionally produced videos are often a very worthwhile investment as it can help to make your campaigns reach new audiences and encourage the viewers towards action. Perhaps video production and promotion could be included in funding applications and budgets more often.

Also with exciting recent developments such as live video, it is more accessible and affordable than ever for us to communicate using video as a medium.

“The amount of information contained in one single frame can take 3 pages to describe. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.” – Lisa Lubin

Just a few ways video can help us:

  • Reach new audiences
  • Demonstrate impact
  • Build empathy
  • Inspire people to get involved – donate, volunteer, fundraise
  • Convey educational information

“Film provides an opportunity to marry the power of ideas with the power of images.” – Steven Bochco

Why we cannot afford to ignore video:

  • 80% of the UK population watch online videos on their mobile. With 34% watching videos daily.
  • Online video accounted for 60% of all web traffic in 2013, projected to be 76% by 2018
  • The two most popular social media platforms in the UK are YouTube and Facebook
  • On Facebook video posts have 135% higher organic reach than other posts
  • Facebook video generates 8 billion views per day, this has doubled in the last year
  • Live videos are watched 3x longer and get 10x engagement
  • YouTube is the second largest search engine in the world
  • Over 6 billion hours of videos streamed monthly by YouTube

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

10 ways to promote your charity video

My blog with lots of free ideas to promote your videos, written for Magneto Films. Read more

 

“I think one of the most beautiful things about YouTube is that it makes the world a smaller place. You realize that we’re all different, but we’re all the same. And if you think about it, it’s a beautiful concept.” – Lilly Singh

 

Charity Meetup – Video for Good

The event will take place on Tuesday 12 September, hosted by Google, we will also be offering tours of the state of the art YouTube Creator Space as part of the event.

Book Now

“It’s not what you upload, it’s the strategy with which you upload. Kind of an update on the hollywood adage, ‘it’s not what you know, it’s who you know.’” – Will Keenan

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