Getting Started with Google Ad Grants – Guest blog by Anna Champ

Google Grants should be a no-brainer for any charity. Google offers $10,000 a month to spend on advertising on their search engine, and for a small charity this can be more than your marketing budget! There are many benefits to having a Google Grants account, but I won’t go into those right now. Google have some great documentation on how to apply for a Google Grants account, so here I’m going jump ahead and talk […]

Collaborating with online influencers – Guest Blog by John Sennett

Before I begin, I’m John Sennett, Founder of John’s Road to Volunteering, a world-leading volunteering blog, where I use my personal story to inspire others to give back to the community. Having worked with charities around the world and building a community around John’s Road to Volunteering, this guest blog will focus on effectively collaborating with online influencers, and how 2017 will be the year of progressive communication strategies, considering bloggers and vloggers to help […]

3 Ways Social Media Storytelling Can Help Your Charity

Social Media gives charities the opportunity to have a two way conversation with their audiences. In essence, when you know what works and what your supporters respond to, you can do more of it and social media has the analytics behind it to help you measure your most effective posts. 1. Use It To Demonstrate Your Impact Social media offers lots of opportunities for you to communicate WHY your charity exists and the real difference it makes […]

SMEX16 Small Charity Questions and Answer Session

Small charity discussion group

Recently I ran an open session for small charities at the annual Social Media Exchange event (SMEX16). The idea of the lunch bite session was to help small organisations who have few resources with their burning marketing and communication related problems. In this blog I am going to share some of the questions and some suggested tactics and possible solutions. Q1 – If you’re small (tiny) what’s the minimum manageable amount we should aim to […]

5 Simple Ways To Make Networking Fun!

Our latest Charity Meetup hosted by Petit Miracle Hub (Wednesday 9th September) was themed around speaking with impact and unlocking creativity.   I wanted to share 5 top tips for taking advantage of these types of events with some enjoyable ways to network with the other attendees. This blog post is inspired by advice from our keynote speaker Simon Tyler, author of The Impact Code.   Tip # 1 – Listen twice Listen to the person you […]

Adventures at Barcampnfp 2015

I took part in my third Barcampnfp unconference this week. It always reminds me of the old saying “you get out what you put in” and I did my best to contribute meaningfully I suggested and ran two of the morning sessions. At this event the participants co-create the conference and topics are crowdsourced from the group. If you want to cover a topic you have to be the facilitator. I saw some of my […]

Creating your own content mind map

Shifting your mindset from traditional advertising and marketing to content marketing can feel overwhelming. I have found that creating a visual ‘brand’ mind map of different topics can really help businesses and charities in this challenge. This exercise can help in several ways: It’s a great way to stimulate new ideas. Help you with new topics to create content for your website / blog / social media. Discover who else is talking about similar topics […]