Storytelling is our past, present and future

Before we had the written word, we were storytelling.  We used stories as a tool to learn, to share, to laugh, to warn.  Apparently our brains even crave stories, the modern world is unrecognisable, but the power of storytelling endures. I have noticed that my favourite people are master storytellers.  Most importantly for me, those […]

Creating your own content mind map

Shifting your mindset from traditional advertising and marketing to content marketing can feel overwhelming. I have found that creating a visual ‘brand’ mind map of different topics can really help businesses and charities in this challenge. This exercise can help in several ways: It’s a great way to stimulate new ideas. Help you with new […]